Persuasion Mastery: How to Effectively Champion Radical Ideas
Lead Faculty
Don Watkins
Persuading people of unpopular ideas is insanely difficult—and yet provably possible. In this course students will learn the key skillsets of persuasion, including clarity, framing, motivation, and fact/feeling integration, as well as how to avoid common errors Objectivists make when trying to persuade. They will also learn how to use these skills to build high-impact intellectual careers.
April – June 2023
Audit the Class
Auditing is a great choice for students who want to attend live lectures, ask questions, and participate in some discussions, but do not want to submit assignments.
A typical auditor is a busy professional or retiree, who finds our courses enriching and seeks to learn from our faculty as a hobby. You do not need to apply to audit, simply pay the tuition fee and you will be automatically enrolled in the course.
$500.00
Apply to be a Graded Student
Graded students in this course are expected to attend lectures and discussion sections, and also to submit assignments to the faculty. Assignments will be graded and given feedback.
To enter this course as a graded student, you must be accepted into the graded program of Ayn Rand University and achieve the necessary prerequisites. Your annual tuition covers as many courses as you wish to take. Most accepted students are granted scholarships, which substantially defray their tuition cost.
Scholarships Available
Registration
Level
Quarter
Description
Persuading people of unpopular ideas is insanely difficult—and yet provably possible. Drawing on more than 15 years of experience advocating for Objectivism at the Ayn Rand Institute, Alex Epstein’s Center for Industrial Progress, and as an independent intellectual, Don Watkins will share his insights about how to make radical ideas radically appealing.
In this course, students will study examples of successful and unsuccessful persuasion from Objectivist and non-Objectivist thinkers. They will learn the key skillsets of persuasion, including clarity, framing, motivation, and fact/feeling integration, and how to avoid common mistakes Objectivists make when trying to persuade. They will also learn how to use these skills to build high-impact intellectual careers, and what is required for Objectivism to become a more influential movement.
April – June 2023
Copyright © 1985 – 2023 The Ayn Rand® Institute (ARI). Reproduction of content and images in whole or in part is prohibited. All rights reserved. ARI is a 501(c)(3) nonprofit organization. Contributions to ARI in the United States are tax-exempt to the extent provided by law. Objectivist Conferences (OCON) and the Ayn Rand Institute eStore are operated by ARI. Payments to OCON or the Ayn Rand Institute eStore do not qualify as tax-deductible contributions to the Ayn Rand Institute. Ayn Rand® is a registered trademark and is used by permission.