Persuasion Mastery: How to Effectively Champion Radical Ideas

Lead Faculty
Don Watkins

$500.00

Persuading people of unpopular ideas is insanely difficult—and yet provably possible. In this course students will learn the key skillsets of persuasion, including clarity, framing, motivation, and fact/feeling integration, as well as how to avoid common errors Objectivists make when trying to persuade. They will also learn how to use these skills to build high-impact intellectual careers.

April – June 2023

Or

To be determined

Live Class

April 1, 2023

Start Date

Lead Faculty

open

Registration

300

Level

q3

Quarter

Description

Persuading people of unpopular ideas is insanely difficult—and yet provably possible. Drawing on more than 15 years of experience advocating for Objectivism at the Ayn Rand Institute, Alex Epstein’s Center for Industrial Progress, and as an independent intellectual, Don Watkins will share his insights about how to make radical ideas radically appealing.

In this course, students will study examples of successful and unsuccessful persuasion from Objectivist and non-Objectivist thinkers. They will learn the key skillsets of persuasion, including clarity, framing, motivation, and fact/feeling integration, and how to avoid common mistakes Objectivists make when trying to persuade. They will also learn how to use these skills to build high-impact intellectual careers, and what is required for Objectivism to become a more influential movement.

April – June 2023

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